About Forma
Built in Karachi, for Pakistani sellers.
Most storefront platforms are built for someone else's market — foreign payment rails, foreign couriers, foreign tax rules bolted on as an afterthought. Forma starts from Pakistan and works outward.
Why we started Forma
Selling online in Pakistan usually means stitching together a storefront builder that doesn't know what JazzCash or EasyPaisa are, a payment gateway that settles in a currency you don't bank in, and a courier integration you have to build yourself. Every seller ends up solving the same problems from scratch.
Forma bundles all of it — product catalog, checkout, inventory, themes, and analytics — with the rails Pakistani sellers actually use already wired in: JazzCash, EasyPaisa, bank transfer, and cash on delivery for payments; TCS, Leopards, and PostEx for shipping; PKR pricing and GST-ready invoicing from day one.
What we believe
One plan, everything included. No tiered paywalls for basic features — every store on Forma gets the full platform for a flat Rs 3,000 per month.
Local-first, not localized.Pakistani payment methods and couriers aren't add-ons — they're the default, because that's what most of our merchants' customers actually use.
Fast by default. Every storefront theme ships lean — no bloated page builders, no third-party scripts your customers have to download before they can check out.
Where we are today
Forma is a small, focused team building the platform we wished existed when helping friends and family set up their own online stores. We're early, we're local, and we're building in the open with the merchants who use Forma every day.